On April 1, 2025, Serbian tennis legend Novak Djokovic surprised the world by turning down an unprecedented offer from Elon Musk. The eccentric billionaire known for his unconventional ideas offered Djokovic a $20 million contract to become the personal tennis coach of his son, X Æ A-Xii. Musk, who has previously expressed his admiration for Djokovic’s unparalleled career, had hoped to lure the 24-time Grand Slam champion into an exclusive role within his family. Djokovic’s response, however, was as forceful as his forehand: “He’s wonderful with power,” he said of Musk’s son, “but my focus is on my own path.”
The offer came at a time when Djokovic, at 37, is still at the top of the men’s tennis rankings. After a strong 2024 season that saw him cement his No. 1 position and win his 100th career title, he seemed untouchable. Musk, an avid sports fan, saw Djokovic as the perfect mentor for his five-year-old son, who is reportedly already showing a marked interest in tennis. The offer of $20 million, excluding bonuses and travel expenses, was intended to entice Djokovic to pursue a new challenge after his active career. Musk reportedly even suggested a private compound in Texas, complete with state-of-the-art facilities, to house the training sessions.
Yet Djokovic turned it down, to the surprise of many. In a press conference after his quarterfinal victory at the Monte Carlo Masters, he explained his choice: “I appreciate Elon’s vision and his passion, but I am not finished with my own journey. Tennis is my life, and I want to keep competing as long as my body allows me.” His words reflected the determination that earned him the No. 1 ranking for 428 weeks. Fans praised his integrity, while others speculated that he simply had no desire to give up his career for a role as a private coach, no matter how lucrative.
The rejection sparked a wave of reactions on social media. Some saw it as evidence of Djokovic’s dedication to the sport, others as a subtle dig at Musk’s flamboyant style. Musk himself responded laconically to X: “Novak is a champion. Respect for his choice.” Meanwhile, the tennis world remains fascinated by what Djokovic still has to offer. With a potential 25th Grand Slam title in sight at Roland Garros later this year, he seems determined to build on his own legacy.
For Musk, it marks a rare rejection of his money and influence, but it does little to change his admiration for Djokovic. For the Serb, it was a moment to reiterate his priorities: neither $20 million nor the chance to shape a future star can distract him from his own power and glory on the court. The world now watches in anticipation as the titan continues his story.